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7. Fulfill orders While your print-on-demand provider handles the physical printing and shipping, you’re responsible for overseeing the fulfillment process to ensure it meets high standards. This involves two key areas: monitoring the operational workflow with your provider and managing all customer communication about orders. Maintain high operational standards by regularly checking your order dashboard to confirm new orders sync correctly with your provider and enter production without errors. Track your provider’s average production times. If delays become consistent, update the shipping estimates on your website accordingly. Treat customer feedback about print quality as a remote quality control system. If you notice a recurring issue with a specific product, pause it and investigate immediately rather than waiting for more complaints. Strong communication is equally critical to excellent fulfillment. Set clear expectations on your website with realistic production timelines and a transparent return policy. When errors occur, act as a swift intermediary between your customer and provider to arrange immediate replacements. This combination of diligent operational oversight and proactive customer communication is what builds a trusted brand.